Founder/Creative Director

Sasha is a creative director and designer working with some of the most iconic international brands as well as some of the most up-and-coming. Clients include Victoria Beckham, Harrods, Azimut Benetti and Southern Wind yachts, Alfa Romeo, Volvo, Sophia Webster, Sunspel, Lakeland, Taschen, Moroso and WWF. He is founder and creative director of the SVIDesign studio, London, whose award-winning work has appeared in design publications across the globe. Sasha has created brand identities and design projects for diverse sectors, including fashion, yachting, hotels, perfumes, cosmetics, architecture and interiors manufacturing, as well as for Formula 1, publishing, retail, pharmaceuticals and business services, for over 25 years. He also lectures on design and branding, most recently at the European Institute of Design, Milan, and Condé Nast Fashion College, London, and is a Fellow of the Royal Society of Arts and ULUPUBiH. His reputation for timeless design and meticulous process has grown through word of mouth and client recommendations.

Judging panel

John Mathers

Director of Design
British Design Fund

Glenn Tutssel

Brand Inspiration

Stephen Haggarty

Group Creative Director

Chloe Templeman

Creative Director
Design Bridge

Caz Hildebrand

Creative Partner
Here Design

Bryan Clark

Head of Graphic Design
Falmouth University

Nick Finney

NB Studio

Hiten Bhatt

Creative Director - Design

John Simmons

Independent Writer and Consultant
Founder Director of 26 and Dark Angels

Sophie Maxwell

Futures Director

Jonathan Driver

Managing Director Private Clients
William Grant & Sons

Georgie Bridge

Director of Brand & Design

Andrew Lawrence

Executive Creative Director

Garrick Hamm

Creative Partner
Williams Murray Hamm

Sasha Vidakovic

Founder/Creative Director

Spencer Buck

Creative Partner & Founder
Taxi Studio Ltd