Entry for Natalie Palmer
For me, design has always been about challenging people's views and encouraging positive change through intelligent and engaging projects. In the past 12 months, this stance has been the driving point behind my work pushing me to create some of my most challenging projects to date. Period was one of these- a campaign that encourages awareness and for people to take action against period poverty. I wanted to create a campaign that focused on UK period poverty as it's something that many people didn't realise was happening in this country. My aim was to take away the shame from periods and to encourage people to donate sanitary products to Tussle Trust food banks. This project went on to win a Creative Conscience award and a Design Bridge Dog's Bollocks award. Equally, I'm proud of the work I have created alongside other creatives. One of these projects was a book on MacramÃ©. For me, MacramÃ© is a truly beautiful craft that's under-celebrated. I wanted to celebrate the modern MacramÃ© that's being produced today. I worked with MacramÃ© makers from across the globe, collecting interviews about their process, tips and photo's as well as working with Photographer Erika Raxworthy and book binder Wyvern Bindery to create a one-off book that is truly a celebration of creativity. After working freelance for Sam Flaherty Creative, Gutsy-UK and The London Fashion agency, I am super proud of landing my first role as a junior digital designer for Sweaty Betty. Empowering and inspiring women to engage in exercise is something I am super passionate about. Recently I was so excited to work on the International Women's Day campaign with profits from our Slogan T-shirts being donated to Movement Foundation it was great to be part of a campaign that had a positive impact on women.