What is The Drum?

The Drum is Europe’s largest media and marketing website and the fastest growing in the US and APAC.  Each month we attract over 1.4 million unique users and have over 200,000 social followers.

Our role is to help our readers to make informed decisions and by showcasing effective PR executions, we can promote the people and businesses behind the best work.  We want to get you noticed by potential partners.

Our global positioning means that we are constantly being approached to media partner major events and we work with the likes of Cannes, SXSW, DMexco, CES, New York Festivals, Advertising Week, Clio Awards, etc.

Background

The face of the industry is changing but The Drum still firmly believe the core disciplines that have made the profession what it is today are more relevant now than ever before. As the market changes, new challenges may have emerged but the creative skills such as problem solving, art direction, strategic thinking and great execution are just as important in this new economy.

So rather than retreating from this sector, The Drum is investing. This award scheme also gives you the chance to see the industry's very best work in print, as we are still very much committed to our print magazine.

The Drum Design Awards exclusively recognise great design being produced by agencies globally and give you an opportunity to see your best design work rewarded.

The Drum Design Awards are not only a celebration of great work but also serves as a reminder that the design industry’s best days still lie ahead!

Who can enter?

The awards are open globally to all design consultancies, advertising agencies, digital agencies, creative agencies, media owners, in house teams, freelancers or clients who work within the design discipline.

Why enter?

The benefits of entering The Drum Awards 

Motivation
Picking up an award proves that all the hard work was worth it. It gives teams and individuals the energy to keep pushing boundaries for another year.

Relationship building
It’s good to be reminded of why you work with great partners. Having the collaboration recognised by the industry is powerful stuff. Even more so if you all come along to the awards night to
celebrate and pick up the trophy together.

Recruitment
If you’re picking up awards, you can also pick up the interest of new talent. You can expect smart people to be knocking at your door to see if you have a desk for them.

PR
There’s no better way of getting publicity than for being excellent. The Drum covers the winners of the awards online and in print. With over 1 million unique visitors and over 200,000
social followers, that’s no small deal. We recommend that you use an award win for further PR opportunities too. If you achieve something this special, you really should make a noise about it
and bang your own drum.

Knees up
Of course, what some might consider the most important part, is the awards show and our award shows are legendary. They’re a great opportunity to reward your staff and let your hair down.
And an added bonus 

Business development
Your customers and peers are always on the look-out for examples of best practice, the best work and the best people. A few extra trophies will give you a real advantage when you’re
growing your business.

Key dates

Put these in your diary right away...

Early bird deadline: 12 December 2019
Official deadline: 19 March 2020
Final deadline: with late fee - on request

Nominations day: Thursday 30 April 2020 at 3pm

Awards Ceremony: Wednesday 3 June 2020

How much does it cost to enter?

Early bird - First entry - £236+ VAT

Early bird - Additional entries - £124+ VAT

+

Standard - First entry - £295+ VAT 

Standard - Additional entries - £155+ VAT
 

  • You may enter as many categories as you like, however each entry must be treated as a separate entry and payment made for each.
     
  • In order to get the discounted rate for any additional entries, please ensure you enter them all at once.
     
  • If you are a member of The Drum Network, you will receive 10% off your entries, and if you are a charity you will receive 40% off your entries.

How will my entry be judged?

Regardless of budget, size of the project or scale of the resource, entries will be judged objectively in their own merit.  It's a fair playing field for the large and small projects.

After the entry deadline, the judging panel will be given access to read your submission and view your images, videos and links. The jury will be looking for evidence of Craftsmanship, Strategy and Performance. 

Craftsmanship in terms of creative thinking and attention to detail, Strategy in terms of clarity around what needs to be achieved and the role that the design is playing to deliver that and Performance in terms of the impact that the design has had and the results it has achieved.

Overall we will be looking for big ideas, beautifully crafted. And alongside that we will also be looking for innovation in approach and stand-out creativity.

Entry rules

Your Design entry must adhere to the rules below:

  1. Entries must be received no later than the published deadline date. 
     
  2. All submissions must be made online. 
     
  3. Entries must have been live to market at some point between February 2019 and March 2020Entries do not have to be created within this timescale.
     
  4. Do not include password protection or if essential, include passwords for judges to access.
     
  5. All entries must be supplied and conform to the category rules/submission formats.
     
  6. Work entered into more than one category must be treated as a completely separate entry.  Multiple entries can be made but separate payment must be made for each.  Please note: you will ONLY receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete. Refunds will not be given.
     
  7. The judging panel will only read and use the entries/reports for the purposes of the judging and are required to sign NDAs.
     
  8. The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category. The judges also reserve the right to combine or remove categories where entries do not meet the standard for nomination. These entries will not be refunded as they will have been judged accordingly.
     
  9. The judges’ decision is final. 
     
  10. Due to the number of entries received, the awards cannot give feedback on individual entries.
     
  11. The organisers reserve the right to verify that all entries have been commercially produced for a commercial client where relevant.
     
  12. All entries submitted must be legal. Any entries containing offensive material will be disqualified. Any entry that has a complaint upheld against it by the Advertising Standards Authority will be disqualified.

You can see all of our T&Cs  here

Entry tips

•  Give each entry a unique title to grab the judges' interest - try to avoid generic names.

• When writing your report, don’t assume the judges have seen the work or campaign. Give clear concise answers on the brief, objectives and results. Figures should include the starting point and any increases in numeric terms, not just in percentages.

• Only use additional password protection if it’s absolutely necessary.

• Please include usernames and passwords, if required, for the judging; i.e. a private YouTube video and make sure the links work.

Submission formats

All entries require an online submission to be made, please see the 'How to enter' above for instructions on how to do this.  In addition to the online submission, most categories will require physical examples of work to be sent in, below are the details on the requirements for each category.

Brand Identity Design

  • Physical submissions required for graphic. Please submit up to 3 A2 boards.
  • For digital, please submit at least 3 images and any relevant links online.

Print Design

  • Physical submissions required. Please submit up to 3 A2 boards.

Packaging Design: Graphic

  • Physical submissions required. Please submit up to 3 A2 boards AND a sample of the packaging.

Packaging Design: 3D

  • Physical submissions required. Please submit up to 3 A2 boards AND a sample of the packaging.

Physical Product Design

  • Physical submissions required. Please submit up to 3 A2 boards AND a sample of the product.

Point of Sale Design

  • Physical submissions required. Please submit up to 3 A2 boards.

Poster Design

  • Physical submissions required for graphic. Please submit up to 3 A2 boards and a sample poster.
  • For digital, please submit at least 3 images and any relevant links online.

Editorial Design

  • Physical submissions required. Please submit up to 3 A2 boards.

Website Design

  • Physical submissions not required. Please provide links when completing the online entry.

Mobile/App Design

  • Physical submissions not required. Please provide links when completing the online entry.

Moving Imagery Design

  • Physical submissions not required. Please provide YouTube or Vimeo links when completing the online entry.

Retail/Pop-Up Retail Design

  • Physical submissions required. Please submit up to 3 A2 boards.

Experiential Design

  • Physical submissions required. Please submit up to 3 A2 boards.

Art Direction

  • Physical submissions required. Please submit up to 3 A2 boards.

Typography

  • Physical submissions required. Please submit up to 3 A2 boards.

Photography

  • Physical submissions required. Please submit up to 3 A2 boards.

Illustration

  • Physical submissions required. Please submit up to 3 A2 boards.

Writing for Design

  • Physical submissions required. Please submit up to 3 A2 boards.

Brand Campaign

  • Physical submissions required. Please submit up to 7 A2 boards/ samples.

Self-Promotion Design

  • Physical submissions required. Please submit up to 3 A2 boards and a sample if applicable.

Awards Ceremony

Tickets for our Awards Ceremony will be on sale soon.

Date: Wednesday 3 June 2020 
Venue: details coming soon
Time: 6.45pm​