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  1. 2020


Kettle / Lovingly Crafted

Category:Art Direction


Building on our ‘Lovingly Crafted’ 2013 campaign, our latest work for Kettle Chips celebrates the care and attention taken to create the nation’s favourite hand-cooked crisps. We wanted to reflect Kettle’s own process for creating their perfectly seasoned chips that use ‘real food ingredients’ by using real artists to create representations of the packets. So, we commissioned artist Angela Evans to paint and sculpt this 'crafted pack' from ceramic tiles to create print executions.