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  1. 2020

MullenLowe Open

Persil Ultimate (Art Direction Category)

Category:Art Direction


Persil Ultimate is a premium product with a premium price. Our communications convinced shoppers it was worth the extra cost by taking inspiration from the worlds of cosmetics and technology.

We worked with a photographer whose knowledge of motion, liquid and viscosity captured the power of the product in a beautiful and dynamic way, totally reimagining the laundry category.