Prior to the 2016 Olympics Speedo wanted to seize the opportunity to make swimming more aspirational. Our idea; assemble a team of elite athletes, each of whom possesses elements that help them succeed. The result; Team Speedo, The Winning Elements. The campaign launched to the world’s media with a dramatic piece of content co-created with Framestore. Twenty four top swimmers stood within an epic installation, revealing the highly anticipated Fastskin LZR Racer X suit.