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  1. 2020

LOVE

Moët & Chandon Ice Impérial

Category:Brand Campaign

Client:LVMH

LOVE was briefed to develop a new experience to delight both consumers and the trade for Moët & Chandon Ice Impérial, the first and only champagne especially created to be enjoyed over ice. The creative solution was right in front of us. Whilst staring at a row Ice Impérial bottles there was a realization that they looked like penguins, who are of course, ice experts. The Moët Penguin was born and a campaign that combined playfulness with premiumness succeeded in getting the brand talked about as never before.