Back to full results
  1. 2020

Anomaly

RIGHT NOW

Category:Brand Campaign

Client:CANCER RESEARCH UK

Inspired by the emotional power of documentaries like 24 Hours in A&E, in this campaign we told profoundly personal stories of people affected by cancer right now.
 
By doing this, we drove a sense of immediacy – showing people they can help beat cancer sooner, by acting right now.
 
We shot in real hospitals and research centres. No actors. No scripts.