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  1. 2020


Keith Brewery Ltd.

Category:Copywriting For Design

Client:Keith Brewery Ltd.

There’s a new craft brewery in town and Keith is its name.

The craft beer market is loud and competitive – everyone is shouting for attention but the aim for Keith is to be the quiet one who stands out.

The label design, or rather lack of it, uses plain typography and a limited colour palette. The straightforward tone of voice lets consumers know that Keith is a straight-talking brewery from straight-talking brewers.