Category:Exhibition / Experiential Design
Client:Jaguar Land Rover
British Driving Genius: Leading edge technology and innovation made simple. 'The Innovation Lab' actively transforms people's perception of Jaguar and Land Rover's extraordinary technical capabilities. A digitally connected space with a series of immersive and interactive experiences. 1.1m visitors engaged and explored Jaguar Land Rover’s pioneering technologies with independent research rating user experience at 90% satisfaction level.