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  1. 2020

Imagination Europe Ltd

Jaguar Land Rover Innovation Lab

Category:Exhibition / Experiential Design

Client:Jaguar Land Rover

British Driving Genius: Leading edge technology and innovation made simple.  'The Innovation Lab' actively transforms people's perception of Jaguar and Land Rover's extraordinary technical capabilities. A digitally connected space with a series of immersive and interactive experiences. 1.1m visitors engaged and explored Jaguar Land Rover’s pioneering technologies with independent research rating user experience at 90% satisfaction level.