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  1. 2020


Sign of the Times

Category:Grand Prix

Client:NB/Spring Chicken

Campaign to change the image of ageing.

We challenged the design community to redesign the outdated and derogatory Old People Crossing roadsign. 

We wanted to use this project as an opportunity to appeal to the UK's Department for Transport, to raise awareness of issues affecting older people and to campaign for a refresh of a dated and negative symbol.