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  1. 2020

jones knowles ritchie

Refreshing Tea

Category:Identity Design


Decades of pack changes had diluted PG tips status as the definitive article in tea. jkr were tasked to make PG tips relevant again by celebrating its distinctive brand mark and removing layers (and years) of generic category messaging. To integrate with the brand’s new advertising campaign ‘Keep it Tea’, it was only natural to keep the design simple.