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  1. 2020

bluemarlin

Spike Identity Design

Category:Identity Design

Client:Viacom

As Spike shifted its focus from male-centric entertainment to programming with broader appeal, they needed a visual expression that succinctly encapsulated the brand’s bold, disruptive movement forward. At the center of the new identity is a powerful brandmark that visual represents approachable edginess. This new “edge” runs across all visual identity assets.