How does a practitioner of Zazen meditation bring peace to New York City?
Through a small bear.
A devotee of the art of Zazen (seated meditation) had a vision. He wanted to create a brand that would deliver daily reminders of peace, joy and relaxation to a city that needed it most.
His vision included a symbol of a seated bear. Drawn with circular shapes and strokes to convey a sense of harmony, the peaceful strength of the Zazen Bear became the talisman for the brand.
Home, accessories and jewellery products were designed with a modern simplicity that brings peace, harmony and tranquillity to everyday moments.
The brand identity is punctuated with an “enso,” a Zen Buddhist circle that is hand-drawn in one or two uninhibited brushstrokes to express a moment when the mind is free to let the body create.
The Zazen Bear brand was successfully launched online with a retail store in Soho. New Yorkers have been a little more peaceful and the Zen spirit will be spreading worldwide next year.