We collaborated with Eurosport to create a new multi-platform identity that invites sports fans across the globe to ‘Fuel Your Passion’. Spearheading the start of an exciting new chapter for the Discovery-owned sports broadcaster.
The Eurosport project is more than a rebrand exercise. It is a redefinition of a business and brand purpose that puts fans first and then builds everything around them – from sharing the greatest sporting moments to giving them the experience that fuels their passion. The result is a modern brand that is ready to become the global destination for sport by delivering an unparalleled, immersive viewing experience.
Creative strategy, on & off air branding , advertising and global brand campaign.
Logo, brand hierarchy, logo style guide, merchandising.
Sound design and theme music