Client:CANCER RESEARCH UK
We spoke to hundreds of cancer patients, research scientists, volunteers, fundraisers, doctors and nurses and used their stories (5-10 per day) in digital posters, bringing to life what is happening in the world of cancer right now.
By doing so, we drove a sense of immediacy – showing people they can help beat cancer sooner, by acting right now.
We shot in real hospitals and research centres. No actors. No scripts.