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  1. 2020

Design Bridge

Fortnum & Mason Chic Novelties


Client:Fortnum & Mason

The new packaging for Fortnum & Mason's Chic Novelty chocolates conjures up a collection of enchanting stories. Inspired by minimalist art deco film posters, the hand-drawn block, coloured illustrations are full of surprise and discovery. Copywriting conveys wit and charm from the outset, with the variant names, 'The World is Your....(Oyster)' and 'Cute as a.....(Button)' helping to set the tone.