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  1. 2020


Hem Pop-Up Store, London

Category:Retail / Pop-Up Interior Design


I-AM worked with Hem to deliver a London pop-up shop that showcased their range of unique furniture and lifestyle products.

Highlights included a double storey ‘bird tower’ featuring hundreds of the signature Hem wooden birds, and a digital Tetris style wall where customers designed their own shelving. The design of the store emphasised play and inspiration, and was both a commercial and brand success.