Back to full results
  1. 2020

Aesop Agency

Aesop's Christmas Curiosities


Client:Aesop Agency

On a mission to prove the value of brand storytelling, Aesop’s Christmas Curiosities campaign was born. 12 worthless objects given value with the addition of a story and exquisite dressing. Listed on eBay, a £3 key sold for £190; a £2 scrap of carpet for £155, a mended wishbone - £36. A tale of curious transformations.