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  1. 2020

I-AM

KFC Posters

Category:Typography

Client:KFC

This artwork was part of a wider upgrade to the KFC experience, playing up the ‘freshly prepared’ attribute of their offer.

Flour was used as a typographical medium, referencing KFC’s unique secret coating. The tone of voice is upbeat, expressing both the joy of great food and a way of life.

No retouching was needed for the final images.