Client:Marston's Inns & Taverns
Driven by the likes of Premier Inn, Travelodge and Ibis, the UK’s short-stay budget hotel market had grown increasingly sophisticated in the 9 years since Marston’s Inns was originally launched.
While the existing material was functional, both the visual appearance and tone of voice had little appeal and nothing to distinguish itself from competitors.
The new identity was created to present a fresher edge and a playful personality that was sorely lacking.
Delivered on a modest budget, the final execution relied heavily on expressive typography supported by a simple illustration style.
The new identity is currently being rolled out across the country delivering a warm reception in more ways than one.