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  1. 2020

RAPP UK

Whatever You

Category:Art Direction

Client:Heist

We created a campaign that swaps bodies, for fruit. Using prickly pineapples to show mood and beautifully veined melons to suggest age, Heist could talk about form and complexity, without being myopically focused on appearance. We abandoned the tired clichés of a tiresome category and made the campaign positive, provocative and above all inclusive.