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  1. 2020

Studio Output

BBC Sport brand harmonisation

Category:Brand Identity Design

Client:BBC Sport

In 2017, between the Olympics and World Cup, BBC Sport wanted to harmonise its brand. As the brand lead in a client/agency team, we delivered interim guidelines, consulted on implementation and built a new online brand hub. Updating broadcast-only guidelines, we created coherence, cut-through and credit across all platforms, uniting BBC Sport’s vast audience across TV, online and social.