Category:Brand Identity Design
Client:Lovat Park Homes.
Seen as glorified static caravans, park homes have a poor public image in the UK, where marginalised communities live in undesirable, poorly serviced locations.
Lovat needed a brand that would help change this preconception, and bring validity to the idea of living in an affordable, pre-fabricated home. A brand that would engage an audience of investors and consumers, building credibility, aspiration and trust.