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  1. 2020

Magpie Studio

Lovat Park Homes. Contemporary Compact Living.

Category:Brand Identity Design

Client:Lovat Park Homes.

Seen as glorified static caravans, park homes have a poor public image in the UK, where marginalised communities live in undesirable, poorly serviced locations. 

Lovat needed a brand that would help change this preconception, and bring validity to the idea of living in an affordable, pre-fabricated home. A brand that would engage an audience of investors and consumers, building credibility, aspiration and trust.