Following in the footsteps of pioneers, Clarks Originals SS18 set out to pay homage to the icons. The World Needs Originals.
The SS18 Look Book and seasonal campaign featured women who have had a major influence on culture from Siobhan Fahey of Bananarama, who created a punk-inspired girl band in her bedroom, to Dame Gillian Lynne, eminent British ballerina who choreographed ‘Cats’ and ‘Phantom of the Opera’, the longest running shows in Broadway history.
Clarks has always been a game-changer, creating iconic styles like the Desert Boot, Wallabee and Desert Trek, and they have acted as a blueprint to all that have followed. These designs will always cast a long shadow of influence, just like the women celebrated in the campaign, and we know that newer iterations of styles are destined to stand the same test of time.
Regardless of the style, each shoe is imbued with the spirit of originality, which is at the heart of Clarks Originals. The World Needs Originals.