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  1. 2020

Design Bridge

Smirnoff Choose Love Limited Edition



Our collaboration with illustrator Rob Bailey makes a positive statement about the Pride movement. As a result, Tesco staged an exclusive shelf takeover, replacing the regular Smirnoff 21 with the limited edition bottles for the first time. Choose Love makes us proud to live in an era where a mainstream supermarket proudly stocks and displays a brand featuring two guys kissing.