Category:Moving Imagery Design
Client:British Heart Foundation
For this campaign, British Heart Foundation (BHF) is putting its research breakthroughs centre stage. From heart transplants to genetic testing, ‘thank you’ celebrates the millions of hearts that are still beating due to pioneering research conducted by the BHF.
The ads literally hero the hearts which, through animation, show their gratitude for different research breakthroughs. The diverse range of people help to show the breadth of people affected by heart disease and the importance of the BHF’s on-going research. The final message is clear that without continued support, the ‘thank yous’ will stop.