Category:Packaging Design: Graphic
Burger King asked us to develop their seasonal packaging for the 2017 holiday period.
The design needed to build on the precedent set for seasonal packaging by joyfully communicating the festive season, allowing Burger King’s customers to have fun and join in the celebration.
We took what Burger King are most famous for - their flame-grilling - and combined festive icons with flames to celebrate the season in a truly unique and ownable Burger King way.
The Whopper wrap became Santa’s beard with fiery negative space while takeaway bags allowed customers to become the bearded Mr. Claus himself, as the bag could be held to your mouth, creating shareable, Insta-worthy packaging.