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  1. 2020

Pearlfisher

Reeves

Category:Packaging Design: Graphic

Client:Reeves

Reeves identity had been untouched for 250 years, the brand had always represented the essence of creativity but had become dated and disconnected from the contemporary ‘creative’ consumer. We were tasked with updating its desirability and re-establishing an emotional connection with the customer by transforming its brand vision, visual identity, packaging design and digital expression.