Category:Packaging Design: Graphic
Client:Johnnie Walker (Diageo)
The Challenge; create a global gift pack that reflects the brand purpose of celebrating human progress, brings new energy to the Striding Man icon and attracts a younger, more contemporary consumer. Easy peasy.
Our solution was to collaborate with street-artist, Tristan Eaton, to create high impact artworks that blend his own unique take on popular culture with brand storytelling.