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  1. 2020


Tristan Eaton

Category:Packaging Design: Graphic

Client:Johnnie Walker (Diageo)

The Challenge; create a global gift pack that reflects the brand purpose of celebrating human progress, brings new energy to the Striding Man icon and attracts a younger, more contemporary consumer. Easy peasy.

Our solution was to collaborate with street-artist, Tristan Eaton, to create high impact artworks that blend his own unique take on popular culture with brand storytelling.