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  1. 2020

Mr.M ideas studio

Bank of Moff

Category:Self-Promotion Design

Client:Paul Moffat Photography

Photographers send Creative Directors mailers all the time and these mailers always include examples of their work. So, to help Paul Moffat stand out, we broke this convention. Instead, we sent a bank-style letter, complete with plastic credit card, teasing Paul’s online image bank, “The Bank of Moff”, and offering a special APR (Amazing Photographic Rate) on their next shoot.