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  1. 2020

spring

Rocking around the Christmas Card

Category:Self-Promotion Design

Client:Spring

What constitutes a Christmas card? Does it have a particular format or need to incorporate a fold? 

We responded to these questions with an unexpected, handcrafted Christmas card, which at first glance appeared plain and unassuming. However, a message on the base prompted the recipient to push the accompanying pencil through the centre, revealing a minimalist Christmas tree in the form of a spring (a delightful connection to our company's name). The card was produced in house by our creative team who designed, laser cut and hand assembled each one. A stop motion film and GIF of the trees in motion was created to spread some Christmas cheer online.