What constitutes a Christmas card? Does it have a particular format or need to incorporate a fold?
We responded to these questions with an unexpected, handcrafted Christmas card, which at first glance appeared plain and unassuming. However, a message on the base prompted the recipient to push the accompanying pencil through the centre, revealing a minimalist Christmas tree in the form of a spring (a delightful connection to our company's name). The card was produced in house by our creative team who designed, laser cut and hand assembled each one. A stop motion film and GIF of the trees in motion was created to spread some Christmas cheer online.