Client:Turner Duckworth: London, San Francisco & New York
To celebrate the move from our previous home, where the company was founded, to our new and larger London studio. This mailer was briefed to be memorable, unique and most importantly represent the growth of Turner Duckworth.
The humorous observation of being ‘packed in like sardines’ in our previous (much smaller) studio formed the basis of the mailer. The wit and surprise of being confronted by a sardine tin creates a memorable moment, whilst also nodding to our origins as a packaging design agency. When the tin is ripped open it reveals a confined typographic ‘Turner Duckworth’, representative of the previous lack of space.
The complexity of the paper engineering was deliberate; we wanted the recipient to experience our studio move and feel the sense of relief as the pages concertinaed out, revealing more and more space.
When fully extended a descriptive passage captures the benefits of our new studio, with ‘Turner Duckworth’ seamlessly incorporated at the heart of the copy.