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  1. 2020

Magpie Studio

Bandido — disrupting the California coffee scene

Category:The Chair's Award

Client:Bandido Coffee Co.

Bandido is an independent Californian coffee brand. Channeling counterculture spirit it seeks to buck the system of larger coffee corporates.

More than perfectly roasted, high grade coffee, Bandido is a movement of freethinking individuals that blend aspiration with action.

Their brand attitude needed to feel independent, disruptive and playful. A bold, simple identity was created to appeal to a discerning modern audience.