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  1. 2020

NB Studio Ltd

ANNA

Category:Art Direction

Client:ANNA

Our client was creating a digital assistant to crush businesses’ financial admin. Working closely with brand consultant Michael Wolff we called it ANNA : ‘Absolutely No Nonsense Admin’. ANNA is an app, card and business account. We added warmth and charm, the opposite of the usual standards in Fintech. Taking inspiration from doodles that a human assistant might create we asked Alice Bowsher to be ANNA’s ‘handwriting’.