Client:London Symphony Orchestra
We created a campaign for the London Symphony Orchestra’s new season, themed ‘Roots & Origins’ – an exploration of the origins of music.
Key to the campaign is the new visual identity, which sees motion capture data of the conductor reinterpreted by various artists.
To reflect ‘Roots & Origins’, we took inspiration from nature to develop the idea; ‘reverse bloom’. The season’s film is an interpretation of a full bloom scene which traces its way back to the seed – following the movement of the conductor, with moments echoing the music, ie, vibrating leaves reflect the violins vibrato.