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  1. 2020

Taxi Studio

Crafting an Iconic Identity

Category:Brand Identity Design

Client:Carlsberg

Carlsberg has the most iconic and recognisable beer logo in the world. Probably. They challenged us to reinvigorate their global visual identity – but without touching the logo. So, we challenged them back. Because we knew that the very qualities that made it so distinctive were preventing the creation of a holistic visual system around it.