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  1. 2020

Butterfly Cannon

CUT RUM

Category:Brand Identity Design

Client:Proof Drinks

We were challenged to create the positioning, naming, identity, packaging design and communication, for a new rum brand that stood in direct contrast to the expected category norm of sea-faring, Caribbean stories. It had to be bold and brazen with a manner that gets straight to the point – in essence we were asked to “CUT to the chase!”.