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  1. 2020

FormRoom

Milk Train, Covent Garden

Category:Experiential Design

Client:Milk Train

FormRoom created a unique, dream-like landscape for ice-cream brand Milk Train. Exploring train station visual cues, the immersive space catered primarily to their diverse Instagram demographic who have propelled the brand to instant online fame in 2018.

A predominately monochromatic palette is utilized to echo the Art Deco movement popularized amongst traditional train stations and platform iconography.