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  1. 2020

CLEAR, PizzaExpress

Za by PizzaExpress

Category:Experiential Design


PizzaExpress, the UK’s original casual dining restaurant, has launched Za – a new fast casual dining experience centred around slices of its signature Pizzas.

Working closely with the PizzaExpress team, CLEAR created the entire Za consumer proposition, developing and testing the concept with consumers, then naming the brand and designing the identity and experience.