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  1. 2020

Space

Glenfiddich Experimental Series: Fire and Cane

Category:Moving Imagery Design

Client:William Grant & Sons

Glenfiddich wanted to recruit new drinkers into the whisky category through the launch of the next edition in the Experimental Series; Fire & Cane, but to do so, meant questioning the category conventions and liquid itself. The result was a highly distinctive and impactful campaign which centred on the whisky’s unique flavour profile.