Category:Packaging Design: Graphic
Client:Glaswegin Distilling Co Ltd / Andy McGeoch (and) Paul Gray / Suisse Design
Glaswegin is a new gin entering into a very busy / saturated market so there are 2 very important considerations to keep front of mind when designing the packaging. Firstly it has to be unique in it's appearance and unlike any other gin. A point of distinction. Secondly, it's presence back-bar (gantry) had to be powerful to stand a chance in that often busy arena. Stand out is critical in that space.