Category:Packaging Design: Graphic
Client:Heineken Global Design
Heineken wanted to explore new ways to express itself in its packaging. We stripped away the corporate messaging and zoomed in on what makes Heineken, Heineken – its wordmark and red star. Zooming in amplified the star, and wrapping the wordmark gave it a fresh, yet recognisable, perspective. An iconic typographic can that boldly resonates self-confidence.