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  1. 2020


Heineken New Can

Category:Packaging Design: Graphic

Client:Heineken Global Design

Heineken wanted to explore new ways to express itself in its packaging. We stripped away the corporate messaging and zoomed in on what makes Heineken, Heineken – its wordmark and red star. Zooming in amplified the star, and wrapping the wordmark  gave it a fresh, yet recognisable, perspective. An iconic typographic can that boldly resonates self-confidence.