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  1. 2020

The Pull Agency

Snake Oil Guitar Pedals

Category:Physical Product Design

Client:Chapman Guitars

The guitar effects market is over saturated, yet lucrative! When Chapman Guitars wanted to launch a range developed by its world-renowned founders, it needed to create a brand that is distinctive, disruptive and will capture musicians’ imaginations. SnakeOil pedals was conceived as a tongue-in-cheek acknowledgement of the competition, adding a breath of fresh air to the sector.