Back to full results
  1. 2020

Rose

ENO Autumn 2018

Category:Poster Design

Client:ENO

Our brief: ‘make opera more accessible’. But our research confirmed it’s perceived as elitist, expensive and sung in a foreign language. 

Consequently, all campaigns lead with the stories (rather than titles only likely to resonate with opera lovers), and clarify productions are in English, with tickets from £12, to appeal to new audiences who assumed opera was not for them.