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  1. 2020

HRG (UK)

Hendrick’s World Cucumber Day – Curiositarium

Category:Retail/pop-Up Retail Design

Client:William Grant & Sons

Every year Hendrick’s Gin invites consumers to celebrate its signature serve through World Cucumber Day on the 14th of June. Our mission was to create awareness, build anticipation and drive trial in Global Travel Retail. We created the Cucumber Curiositarium, a travelling show that features only the finest specimens of cucumbers discovered around the world deemed beautiful enough to garnish a Hendrick’s Gin & Tonic.