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  1. 2020

The notonthehighstreet pop up

Category:Retail/pop-Up Retail Design


The notonthehighstreet pop-up is a shoppable, interactive experience with creativity tucked into every corner.

Customers can meet some of the 5,000 small creative businesses behind our thoughtful, unique gifts, and watch as these talented artisans personalise their purchase on-site. They can even get involved themselves with workshops, masterclasses and more.

As the first pop-up shop of a traditionally online retailer, this project had 3 main aims:

To grow awareness of our unique offering

To champion small creative businesses

To bring our brand to life in engaging, interactive ways