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  1. 2020


Durasein Brand Identity

Category:1. Brand Identity Design


How do you reposition a building product as a brand for a new generation of creatives? 

Durasein is a manufacturer of acrylic solid surfaces, a flexible material that can be used in everything from hospital sinks to architectural foyers. In an outdated industry where the product was highly commoditised, Durasein needed to find a way to break the mould and stand apart.

We positioned Durasein as challenger brand for a new generation of ambitious architects and designers. Moving away from being an undifferentiated product wholesaler to a service brand, it is the go-to creative partner for architects and designers.

Built around the central idea of ‘creatives for creatives’, the new brand promises the inspiration and practical help that will empower creatives to do the best work of their lives.