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  1. 2020

MullenLowe Group UK

Bringing soul to wagamama.com

Category:10. Mobile/app Design

Client:wagamama

wagamama challenged MullenLowe Profero to redesign their website and bring to life 'the wagamama way’. We created a beautifully transformative, mobile-first experience, inspired by Japanese design principles to depict the brand's asian influence. With a highly crafted design system, we unpacked the unique dining experience, aided dish discovery and encouraged visits and takeout delivery. Taking visitors 'from bowl to soul'.