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  1. 2020

Publicis Sapient

The Rise of Ninety One

Category:10. Mobile/app Design

Client:Ninety One

Investec Asset Management has been responsible for billions in investments on behalf of clients and institutions around the world since 1991.

Now they decided to strike out independently from the safety of the parent brand. But how can you help a young South African company claim their space in a 200-year-old market dominated by Western businesses, blue brands and similar suits?

We partnered with Investec Asset Management to design a new brand identity that positions them as a different type of asset manager - one that brings a distinctive perspective to the market. Born in 1991 South Africa, they understand change, diversity and the need to create a better world more than any competitor.

At the heart of Ninety One’s brand is a powerful new design system, a flexible and modular language created to enable new products and services that unlock business value.